Now going by King Hammer, the Oakland rapper was offended when he heard a Jay-Z line last month in Kanye’s G.O.O.D. Friday release, So Appalled, in which he raps, “And Hammer went broke so you know I’m more focused / I lost 30 mil so I spent another 30 / ‘Cause unlike Hammer 30 million can’t hurt me.” As a blatant reference to Hammer’s financial troubles over the years, he took this as a diss and promised a retaliation track on Halloween via Twitter.
Well October 31st came and went and just as he promised, a song and video was released called Better Run Run. Jigga has largely ignored such attacks in recent years but will this trend continue or will Jay respond to this rather weak diss with “Takeover”-like ferocity?