5. Spring Breakers
Most of the promotion for Spring Breakers was focused on the fact that it starred a bunch of attractive girls on spring break. Kind of a no-brainer there, as nothing is going to sell this sort of movie better than skin. Of course, Spring Breakers is a much deeper and much darker film than that and this poster steps back to show those layers.
First off, the colors on this one are beautiful. It’s a perfectly peaceful ocean scene, and the purple of the text and the hats works well with the color of the sunset-lit ocean. Then there’s the fact that James Franco’s Alien is sitting in the middle of the water at a piano. The white piano and girls holding guns makes for one of the most instantly attention-grabbing images that could have been pulled for a poster.
Perhaps most important, though, is that unlike the rest of the posters for the film, this one doesn’t really get any attention from the girls in the cast. They’re in the poster, but there really isn’t much skin showing, and they’re actually wearing pants (granted the pants say “DTF,” but that’s neither here nor there).