Whether you’re a DC fan who wished this final outing for the SnyderVerse couldn’t been better or someone who actually loved it, it’s hard to take any pleasure from the way The Flash is tanking hard at the box office — unless you’re General Zod, that is. Every new unwanted record or embarrassing low the movie reaches feels like something being not just kicked when it’s already down but trampled over by a herd of elephants.
Following on from slumping to fourth place in the charts in record time to exhibitors having to dish out buy-out-get-one-free deals in order to shift tickets, The Flash‘s box office projections are paving the way for one wince-inducing wipeout.
According to self-proclaimed box office number-cruncher Luis Fernando, The Flash may have just passed $200 million on the global stage but, with things shaping up as they are, the Andy Muschietti effort is in serious danger of not just failing to make back its production budget but the money spent on its marketing campaign.
“Painful, but needs to be mentioned: if [The Flash] ends up within the projection, since studio just keeps half share from [box office] global grosses, it won’t even pay its total 150M marketing campaign,” was the bombshell Fernando dropped. This followed on from his sharing that The Flash is currently headed towards a worldwide total of $280-$310 million once it’s finished its theatrical run.
As Fernando followed up, in a damning addendum, “WB would have lost less money releasing it on Max or not releasing it at all.”
Once again, this raises questions of how unfair it was that Batgirl was consigned to the WB vaults, never to be seen, when surely it couldn’t have inflicted as much damage on WB’s coffers as The Flash has turned out to do. Well, at least the movie hasn’t manage to out-bad Morbius, which is a small mercy at least.