With just a week to go until The Amazing Spider-Man hits the big screen, it’s becoming clear that Sony/Columbia Pictures aren’t keeping content close to their chest, as they continue to pour out the marketing material. Today, it comes in the form of two videos and some new photos.
First off, we get a look at an IMAX spot with an intro by director Marc Webb, who explains how the movie was specifically made for IMAX theatres. Following his intro, we see a couple of clips from the movie itself, though it seems to be all recycled footage.
We then get another video which gives us an inside look at the gigantic Oscorp building located in the heart of New York. I must say that this is the most intriguing piece of marketing released yet. Not only do you get to see the inside of the building, but as a fan you get a sense of relief in that the producers did something right. On top of that, there are some new bits of footage of Peter Parker (Andrew Garfield) and Gwen Stacey (Emma Stone) in Oscorp.
You can watch both the spot and the featurette below, as well as check out the new photos from The Amazing Spider-Man.
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The Amazing Spider-Man crawls into 2D, 3D, and IMAX 3D theatres on July 3rd.