The marketing for Paul Thomas Anderson’s latest film, The Master, has been rather strange so far. We’ve gotten a pair of posters, the first of which was one of the weirdest I’ve seen for a film, a pair of bizarre teaser trailers, and a full-length trailer.
Today, thanks to The Playlist, we have yet another teaser trailer for you which, like the other trailers, highlights how interesting a film this may be.
We’ve already heard the reactions from the crowd who attended a secret screening of the film, where several people were already raving about how good it is. Now, once more, some lucky people will get a chance to see the film before it officially premieres at the Toronto and Venice Film Festivals as the citizens of Chicago get a screening of their very own tonight at 10 pm at The Music Box Theater, with the proceeds going to The Film Foundation.
Giving people small tastes of the film like this is a very interesting way to increase interest in the project. It certainly looks like an arty kind of film, which may turn some people off, but they’re merely making me more and more intrigued. Hopefully it won’t disappoint.
You can finally catch The Master when it hits limited theaters on September 14th, which will be followed by an expansion on September 21st.
Check out the new teaser below and let us know what you think in the comments.