If what co-directors Anthony and Joe Russo say is true about Avengers: Endgame potentially clocking in at around 3 hours, then the film’s marketing team will hardly be at a loss for material to use in the coming months. But going by a recent statement from Marvel Studios head Kevin Feige, the movie’s various trailers and TV spots may be limiting themselves for the most part to the opening passages of a feature that continues to be shrouded in secrecy.
Feige attended the Golden Globe Awards last night in support of Black Panther, and when the producer was asked by MTV News whether the promotion for the Avengers: Infinity War sequel will mostly be drawing material from the first 15 or 20 minutes of the film, the producer confirmed that this was pretty much the case.
“I’d call it somewhat accurate. As was the case with a lot of our films, this one, in particular, being able to generate a lot of excitement without giving away one of the many, many, many secrets. I think the Disney marketing team is the best in the world and we’ll be able to pull it off.”
There’s a typical coyness to Feige’s answer that the claim is “somewhat accurate,” but regardless of Marvel Studios’ exact plans, it’s clear by now that the marketing team has become very good at only revealing what they want to reveal in their trailers. In fact, if the promotion for Infinity War is anything to go by, then there’s a good chance that some of the footage from the first Endgame teaser wasn’t even meant for the final film, but simply included to throw off fans.
But as deliberately misleading as the movie’s various promotional material may be, you can expect folks to continue to comb through the footage for clues. And with the first teaser now a month old, the forum theorists are no doubt feeling more than ready for another trailer to break down frame by frame.
If the recent speculation is anything to go by, then the next Avengers: Endgame preview may still be at least a month or two away, but whatever footage the marketing team has lined up for us, you can expect the biggest secrets to be saved for when the film hits theaters on April 26th, 2019.