2) A Supporting Player On The Big Screen
If Marvel were unwilling to pull the trigger on a villainous Ghost Rider, then there were definitely some other ways that the character could have been used on the big screen. For instance, Johnny Blaze could have been introduced as a supporting character in any number of upcoming Marvel movies minus the Spirit of Vengeance.
[zergpaid]Once fans had grown to know and enjoy this new take, the transformation could have been made, and we could be looking at a brand new Ghost Rider that people are invested in and want to see more of. If a solo outing was still a little much, then he could have taken on a similar role to The Falcon in the Captain America franchise where he plays second fiddle to a bigger name superhero, but still makes his presence felt in some very exciting and unique ways.