3) Surprise Screening
On January 19th, lucky, lucky fans who we now officially hate received access to a surprise early screenings of the finished Deadpool movie… in its entirety. As if that wasn’t awesome enough, Ryan Reynolds actually attended a few of the screenings and joined in, presenting a few clips and helping with some giveaways.
While this may be a more conventional marketing method than others mentioned on this list, what makes this move so clever is that Deadpool promos have always been quite fan-centric and by rewarding hardcore devotees this way, the film received the kind positive word of mouth that money just can’t buy.
Also, the fact that everyone who attended the screening loved the film bodes EXTREMELY well for us poor suckers who have to wait until the official release date.
No resentment there, none whatsoever.