The Lord of the Rings: Gollum team put out an apology because of the overwhelming complaints that the game’s “underwhelming” performance “didn’t meet expectations,” and they promised to continue work on the bugs and technical issues. That’s a great start, but it would have helped if they would have gotten their own name right.
Since just being released on Thursday, developer Daedalic Entertainment has been bombarded with complaints as the game has received the worst reviews by far of 2023. One IGN reviewer Justin Koreis finds the game, “Filled with dull stealth, bad platforming, and a pointless story, and does little to justify why anyone should take the time to play it.” That about sums up how anyone who has had a chance to play it feels about the game.
With customer retention in mind and damage control as a priority, the LOTR: Gollum team set out to let the consumers know that their feedback is appreciated and that everything is being done to improve the game if they stick around long enough to see it. It’s always good to take the time to reach out to the people who paid their hard-earned money for a game they waited patiently on when they find out that it wasn’t up to par. Just remember how to spell the name!
For those who can’t see the small writing:
the lord of ring https://t.co/Wf8ZluW76u pic.twitter.com/ZaCiP6jrOU
— zach silberberg supports the WGA (@zachsilberberg) May 26, 2023
Of course, the internet is having a heyday with it.
something about “We would like to sincerely apologize” followed almost immediately by “Please accept our sincerest apologies” as well as the hilarious The Lord of Ring smacks heavily of “written by ai” https://t.co/V2UM7JmW66
— Umar Ali (@Speed_Freak01) May 26, 2023
Remember that scene in South Park?
When the company mistitles their own game as “The Lord of Ring: Gollum”, it makes me think that this *actually* went down in the studio: pic.twitter.com/o9QsrCju3I
— DoIt4TheMeme (@GoldenBoyA2143) May 26, 2023
Let the sarcasm begin.
Oh we must be playing the wrong game then, what we should be playing is “The Lord of Ring: Gollum” because it only has technical issues and is fine otherwise, I see pic.twitter.com/1JnLcC9ZZa
— The Jorge Foundation (@TheJorgeFDN) May 26, 2023
It’s hard for a company to argue that it will fix everything when it can’t concentrate enough on its own apology letter to spell the name right.
“The Lord of Ring: Gollum”
— DeoxysPrime (@DeoxysPrime) May 26, 2023
They couldn’t even spell the name of their game right in the apology tweet, this game is the gift that keeps on giving. https://t.co/vj0uzdkBAZ
Some reactions can have gamers laughing despite the fact that their money is gone and expectations are shattered.
This mf said “The Lord of Ring”. https://t.co/zbmnTEdjq1
— Bonus Eruptus (@BonusEruptus) May 26, 2023
Companies used to delay releases because they didn’t think they had a perfect game to go out to their customers. When perfection is no longer the objective, the gamers are quick to pick up on that, and have fun getting them to go in a second time.