Despite several game delays and a poorly-received E3 showing this year, Nintendo are still confident that consumers have plenty of reasons to buy a Wii U over the holiday season. In the latest issue of MCV Magazine, Nintendo’s UK marketing manager, Chandra Nair said that the Wii U already has a strong line-up of software for consumers to get their hands on over Christmas:
Mario Kart 8 continues to be popular week-in, week-out, even after all this time. And Splatoon is still a relatively new title and something that kids have been pestering their parents for, so we anticipate that bringing these two fantastic games together in one value bundle should be a popular move.
Nair continues on to address the concern that Nintendo have little in the way of new games to release for the last three months of the year after both Star Fox Zero and the new Legend Of Zelda were delayed to a later date.
There’s this old-school expectation that a company has to launch their most high profile software title in November, otherwise it doesn’t have a system seller for Q4. This definitely isn’t the case especially since the Nintendo audience is so broad.
We will always focus on releasing games when they’re ready and this has led us to having some of the highest review scores in the industry.
Lastly, Nair makes sure to note that there’s still some great Wii U exclusives releasing over the next few months.
We’ve also got Mario Tennis: Ultra Smash and Animal Crossing Amiibo Festival, which will continue to strengthen our family proposition in the run up to Christmas. On top of this, many of our customers can only afford to buy so many titles a year, so we’re in an enviable position whereby many of our Wii U owners have yet to play all the classics.
There’s plenty to enjoy for Wii U owners and an array of reasons for newcomers to buy a Wii U now.
Nair’s comments may help to reassure fans that there’s still a reason to buy Nintendo’s console, but with the Nintendo NX looming ever-closer on the horizon, is it already too late for the Wii U to get a substantial amount of new customers?