What better way to introduce the latest additions to a brand than by putting them to the test?
That’s what actress and singer Selena Gomez did after recently announcing that her cosmetic company, Rare Beauty, have launched new shadow sticks, eyebrow pencil, and eyeliner. In a TikTok video shared on June 28, the 30-year-old is seen showing off the latest products before completing a full makeup tutorial.
Throughout the video, Gomez, who appears to want to instill her fans’ trust in the company, displayed the name of each product she was using on her face one by one and showcased how it would look once it was applied. Since uploading the clip, Gomez has generated over 4 million views and more than 700,000 likes so far.
In addition to the positive reception, many of Gomez’s fans took to the comment section to share their thoughts about Rare Beauty’s new products.
One individual expressed how excited they were for the eyebrow pencil and eyeshadow sticks.
“I’m excited for the eyebrow pencil and eyeshadow sticks!”
While another TikTok echoed a similar sentiment as they fawned over the appearance of the eyeshadow sticks.
“OMG THE SHADOW STICKS.”
A third person revealed that although they can’t wait to purchase the items, their wallet will not be able to handle the bill.
“Miss Selena. My wallet can’t handle this.”
Lastly, another social media user explained how the shadow sick was a necessity.
The shadow stick is a need more than a want
Since developing Rare Beauty in 2019, Gomez has received fair reviews because of its quality products, affordable price, and collaboration with The Rare Impact Fund, which raises awareness and provides access to mental health services to those in need. All Rare Beauty products can be purchased on the company’s website or any local Sephora or Ulta store.